A user-friendly website is a web page that looks professional and is easy for anyone who visits your website to navigate. This process is called usability.
The website must be simple to use and visitors must get the right information as effortless as possible

Website Design must put the user first

• Keep it simple
• Fast Load Times
• Mobile-Friendly/Compatibility
• Use accessible language and tone
• Choose color carefully
• Use information chunking
• Make online forms usable/efficient
• Browser Consistency
• Logical/effective Navigation
• Keep Psychology in Mind

Content Management Systems (CMS) have become popular,
If your web developer has built Content Management System (CMS) into your website this will be cost and time-saving, easy for web content management,
adding content to the website in the form of articles, & blog posts, adding new features to the existing website, document management, a variety of options for formatting your website and images, auto updates and easy handling for the website’s SEO.
If your existing website is not having inbuilt CMS, we suggest that you should get CMS built website.
www.eduwinmis.com team of website designers and developers can come to your rescue in such situations with CMS integration services.
Our web developer will first understand your website and its needs and then provide the best-suited options for your website.
We will integrate the Content Management Systems (CMS) into your website and crosscheck regular website performance to ensure everything is running perfectly smooth.
If you do not make changes/updates often enough on your website and if your website doesn’t seem for regular blog posts, articles, etc.
All these activities are necessary nowadays because your audience expects them. Without frequently added content, your website does not look like a dynamic, credible business.
What makes it worse is that the (SERP) search engine results page will not rank you on a regularly updated website.

Through an SEO-friendly website, it’s easy for search engine crawlers to understand the structure and its content.
By investing in SEO-friendly website creation, you can rank better in the SERPs (Search Engine Results Pages) this process will drive more
traffic to your web page.

8 Tips for Creating an SEO-Friendly Website

• Unique Title and Descriptions for all Pages
• responsive design to connect with mobile users
• Clean URL Structure
• Fast Loading Web pages
• Create unique website content to target Valuable keywords
• Optimized Images
• Optimize meta descriptions
• Internal Linking will help search engines crawl and index your pages

4 Benefits of SEO-Friendly Website

• Helps in Increasing Organic Traffic
• Increases Your Brand Credibility
• Cost-Effective in terms of less spending on PPC. your page will reflect organically
• Improves User Experience

Responsive Website design and development is an approach that suggests must respond according to the user’s behavior and environment based on screen size (viewports /all devices) platform and orientation.
Responsive web design is not a separate technology, it is a term in web design used to create a layout that can respond to the device being used for viewing the content.
We design and develop responsive dynamic websites for easy access on desktops, laptops, mobiles & tablets. Example: If the user switches from his/her laptop to an iPad or smart mobile phone, the website must automatically switch to accommodate for resolution, image size, and scripting abilities.

Eduwin content specialists craft content that matches your digital marketing strategy.
Our web content development process starts with keyword research for SEO and how well that keyword ranks in the SERPs to write SEO effective and compelling content for your site,
This consistency, in return, builds trust with your audience.

Our content writing process

• We write web content according to the goal to be achieved for each page
• We use the Calls-To-Action (CTAs) button, image, link, or some other sort of graphics that encourages a website or app visitor to become a participant or customer.
• We use headings, bullet points, numbered lists, etc. These methods make the content look interesting and readable.
• Web page content paragraphs must be well organized and can be scanned quickly.
• We write our own content according to keywords we don’t plagiarize, we use duplicate content checker tools for ensuring content originality.

We know images play a key role in getting user engagement. There are some legal limitations for image sourcing that we are aware of and we always suggest our clients use their original images/photos or videos that feature, their office, employees, products, services, and other business assets better showcase their brand’s personality. Your website is reflecting your business products or services. The consumer is looking for great experiences with authentic businesses. If you lack the confidence to produce your own original content, we can help. We can provide you with professional consultation. Then you will be having your own visual assets ready for publishing.

Domain
It’s important to have a correct domain name and must remember that your domain name will stick to you as long as your online business exists. We suggest including your business keywords in your domain name. “Example printing company domain name www.printwala.com”
If finding a domain name with relevant keywords is difficult in such cases, we try using our creativity to combine different keywords to form a powerful domain name.
The domain extension is very important too you’ll find plenty of domain extensions, but it’s best to stick with the .com extension because it’s memorable and trustworthy too. With .com it becomes it’s easier to build credibility. In case you need help through the way toward finding and facilitating your own domain name
we are just a phone call away, you can hire our professional consultation.

Hosting
It’s very important to understand the needs of your website before buying a hosting plan. We direct our clients in the right direction to the best web hosting services, we set them up with the best company. We communicate with hosting providers on behalf of our clients. There are tons of web hosting providers but before you can even consider any of them, you need to know your website needs. Hosting space is required as per the type of website you have or are building and how much traffic you are expecting.

What is Landing Page?
Landing pages are static pages they are called doors to the website.
Landing pages are the ones on which customers “land on” as a result of the original action of clicking on an ad campaign, email marketing, marketing/product, or service promotions.
“Landing page” is also called/known by “lead capture page” or “destination page”.

Why Do Businesses/Marketers Use Landing Pages?

Landing pages allow businesses/marketers to direct their leads to conversion by strategically positioned “call to action” elements such as buttons, links, forms, and other website elements.
A landing page/lead capture page is frequently one of the first original points of contact and it acts as a ”bridge” between the ad and the brand,
so it is important for marketers to optimize their page in order to amplify the chances of conversion.
Landing pages can have a single purpose/goal, a single message/design, and a single call to action button/link/form.

What is the key difference between a landing page and a home page?
A landing page is the destination page — Homepages have different gates to reach the destination page
Landing pages have no navigation — Homepages have navigation.
Landing page traffic comes from ad campaigns — Homepage traffic comes from many sources to explore your brand/products/services
Landing pages are separate from a business’ website like a leaflet, flyer, or insert for a special offer — Homepages are the front page of a business’ website, like the cover/title page of a book or brochure.
Landing pages have One goal & one call to action button— Homepages promote website browsing and brand awareness

what are channels of discovery to a landing page:
Organic search & Marketing campaign

Organic search: Through a search browser when a user finds the page from an organic SERP (Search Engine Results Pages) listing. The organic search landing page must have answered the query of the search result and must make its brand and offer clear.

Marketing campaign: These landing pages are usually accessed by a call to action button, information gathering form or in a link format from a paid ad campaign or email campaign.
Traffic from paid ads are having high commercial intent and it’s ready to complete an action.
The page must be designed to fulfil the needs of the funnel user only and all other options must be stripped away.

4 Reasons behind using landing pages:

• Easily Generate Leads
• Collect Prospect Demographic Information
• Track Data to understand and compare data from various offers/campaigns to see what’s working and what isn’t, for optimizing your marketing.
• Remove Distractions and Friction

7 essential elements for an effective landing page design

• A unique Headline/Proposition
• Attractive Image/video
• Call to Action (CTA) Button
• Lead-Capture/Conversion Form
• Use Keywords on the page title, headers, and text to a landing page, it will help in optimizing for search engines.
• Explain the benefits of the offer
• Social Sharing Buttons/Links for trust