The best social media content strategy is in 5 steps

Goal setting

  • Increase website traffic
  • Increase revenue
  • Improve brand visibility and awareness
  • Reputation building
  • Be a step ahead of your competition

Research your audience

  • Your product or services
  • Who will pay for your product or services
  • Competition on social platforms

Research your competition

  • How often do your competitors post
  • What kind of content do your competitors post
  • How your competitors interact with buyers/users
  • Their tone, behaviour, and style

Choose which platforms you want to use

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube

Create your content

  • Links
  • Written unique content
  • Own Videos
  • Creative Infographics
  • GIFs
  • Real Photos

Create a social media content calendar

Creating a calendar is a must for what topic and which date to be selected like festival special offer posts. Consistency is key for all content strategies on social media as you know your followers will easily forget about you if they don’t receive posts or hear from you often. Frequent posting is a must because social media algorithms turn over content at a rapid pace. Right strategies for creating a social media content calendar can make you reach the right people/audience at right time. Every social media platform has its own recipe for success in terms of posting posts.